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July 21, 2010 |
The Psychology Of Retirement Planning |
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Decoding your clients’ financial behavior can be challenging. Here's some advice.
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The financial crisis has changed the investing landscape dramatically—not just for investors, but for advisors as well. Before the crisis, advisors focused primarily on managing their clients’ investment portfolios; now, they find themselves managing the investors themselves. Understanding the attitudes and behaviors that shape clients’ investment decisions is the first step to steering them in the right direction. After all, even the best advice is useless if clients won’t follow it.
In his new book Retirementology: Rethinking the American Dream In a New Economy (FT Press), Greg Salsbury bridges traditional retirement planning with investor psychology to produce a new way of thinking about how we spend, save and invest in the post-meltdown era. Retirementology examines investor behaviors and biases that can derail a client’s retirement dreams. The following table highlights some of the most common—and potentially destructive—behaviors, and provides suggested strategies for addressing these issues with clients.
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Behavior
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Retirement Consequence
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Advisor
Takeaway
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Procrastination
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Procrastination usually stems from feeling
overwhelmed by something that is too vast and complex to contemplate.
As a result, clients may put
off building a nest egg and run out of time to adequately prepare for
retirement.
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Because there are so many complexities
involved in retirement planning, it is often easier to focus on the immediate
concerns of daily living. Short-term needs are right in front of people,
screaming at them; long-term needs are a faint voice way off in the distance.
Advisors should remind clients that the key
to following a long-term retirement plan is heeding the voice that is off in
the distance – it will get closer and grow louder faster than they realize.
If clients are overwhelmed by the conflicting information they receive from
friends, finance magazines and investment programs, advisors can help them
sort through the clutter and determine what is actually relevant to their
situation.
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Overconfidence
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Clients may overrate their pre-retirement health
and underestimate potential post-retirement health issues.
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Many people enter retirement in good health and
become overconfident about maintaining that health. As a result, clients may fail to adequately plan for the
future should they become disabled or require long-term care.
It’s not easy to convince retirees who have
always enjoyed good health that they may not be able to maintain that level
of vitality for the next 20 or 30 years. But clients need to recognize that they will likely incur
new medical expenses as they age.
The key to managing future healthcare costs is to start early. Clients who plan for long-term care
now, while they’re still healthy, can prevent their grown children from
having to make emotional decisions about their parents’ care later.
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Myopic Loss
Aversion
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Because people hate losing more than they love
winning, clients may become overly conservative in their investment decisions
and lose purchasing power to inflation.
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Wanting to avoid loss is understandable, but it should not be the
primary objective of an investment strategy. Advisors can provide a voice of
reason when fear and emotion drive their clients to make irrational
decisions. It’s always important to listen to clients’ concerns about risk,
but it is equally critical to keep them focused on their long-term goals,
which should include opportunities for growth as well as principal conservation.
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Mental
Accounting
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Money does not come with labels; people put
labels on their money, assigning different purposes for funds from various
sources. Mental accounting can be a detriment when it influences the way
people spend, save and invest money.
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Advisors can help their clients use mental
accounting to their advantage by turning this common tendency into a
budgeting technique. Mental budgeting can help clients determine different
needs and objectives for various pools of money. This strategy helps clients recognize that their total
wealth plan is composed of different segments, each of which carries its own
investment strategy, risk tolerance and time horizon.
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Layering
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Credit cards and other cash proxies create layers
of separation between consumers and their money. Layering can cause clients
to overspend without awareness and accumulate debt that acts as a parasite on
retirement savings and investments.
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If clients are skeptical about how the format of money can affect
their spending habits, advisors may want to consider challenging them to use
only cash for one week. Most clients will be astonished by how much they
spend when they are not distanced from their funds by electronic statements
and layered forms of payment. They will probably return to their credit and
debit cards for the sake of convenience, but the exercise may encourage clients
to curb discretionary expenses.
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Herding
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In behavioral finance, herding is all about
chasing trends. Following the crowd can result in buying high because
everyone else is buying the same thing, and selling low because everyone else
is selling the same thing.
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For advisors, helping clients break out of the
herd mentality is as simple as following the fundamental steps of financial
planning. First, help clients understand their objectives and risk tolerance.
Next, establish an asset allocation strategy that is designed to help reduce
the impact of market and economic volatility. Finally, develop a
comprehensive financial plan that includes carefully-defined long-term goals,
and review the plan with clients periodically as their financial situation
changes over time.
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House Money
Effect
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Clients tend to be more careless with money that was
earned by something other than the sweat of their brow, such as windfalls or
inheritances. One consequence is depending on home appreciation and home
equity to fund retirement.
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During
the housing boom, countless homeowners fell victim to the wealth effect. As the value of their homes
skyrocketed, they believed they were wealthier than they actually were and
felt empowered to spend accordingly.
To address this behavior, advisors need to help their clients break
out of the mindset that a house is an investment. When they start viewing
their home as a shelter and not a nest egg, clients will be more open to
considering other options, such as renting in retirement.
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Attachment Bias
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Clients may refuse to let go of an
underperforming security because they inherited it from a family member and
it holds sentimental value. This attachment bias can cause investors to be
hyper-risk adverse and limit the growth potential of their assets.
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For subsequent generations inheriting family
money, the attachment bias constricts the fluid movement of capital toward
more constructive and appropriate investment portfolios. For example, a client may insist on
keeping an inheritance in a savings account that does not match her overall
investment strategy because she is sentimentally attached to the money and
wants to keep it safe.
Advisors can help clients break these potentially
damaging attachments by encouraging them to allocate their inherited funds to
portfolios or vehicles that have the potential for a higher rate of return.
Moving the money gradually, in small increments, may make it easier for
clients to manage their emotions.
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Number
Numbness
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Being overwhelmed by numbers that are so large
they are nearly incomprehensible. Number numbness can lead to a state of
paralysis that makes the prospect of planning for retirement too complex to
face.
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Advisors can ease their clients’ anxiety by
helping them develop an income strategy. The process puts the seemingly unattainable retirement
nest egg sum in perspective by breaking it down into categories clients can
relate to.
It’s also important to remind clients that every
large amount starts as a small amount – the key to making money grow is time
and discipline. It may seem
overly simplistic, but for clients who are intimidated by the numbers
involved in accumulating enough money for retirement, it can be a comforting
concept.
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Greg Salsbury, Ph.D., is executive vice president of Jackson National
Life Distributors LLC (JNLD). For more information
or to purchase a copy of the book, please visit www.Retirementology.org.
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The Psychology Of Retirement Planning |
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