Subscribe_102011
RIA Survey 2011
Click Here



Financial Advisor magazine on twitter

LinkedIn-logo

facebook

Sponsored by

FA News

Print |
July 28, 2010

Not Just A ‘Mancession’

Though there has been a reported preponderance of heartache among males in the recent financial crisis—called by some a “mancession,” as some 82% of the jobs lost by early 2009 were reportedly been held by men—women felt the pain of the Great Recession, too. Now more than 75% of women with household incomes of $50,000 or more said that they expect to work longer, and some 20% wonder if they will be able to retire on time.

Such are the findings of Prudential Financial’s most recent study, “Financial Experience and Behaviors Among Women.” Over the past decade, the study concludes, women have become more involved in financial decision-making and have become more understanding of financial products, but some things aren’t changing.

Among the other surprising findings of the study was the fact that women are often more likely to go to friends or family for financial advice than to an advisor, citing issues of trust.

“Women were not spared the impact of the financial crisis in any way, shape or form,” said Joan Cleveland, a senior vice president of business development in individual life insurance at Prudential who spoke at a Midtown Manhattan press conference Tuesday to announce the findings. “Seventy-five percent of the women still say that it had a very negative impact on them … but what we thought was encouraging was that 55% of the women—over half—were optimistic about the economic recovery of our nation.”

Still, she said, “they did realize of course that they would have to work longer to meet their retirement goals.”

According to Cleveland, 70% of those surveyed who didn’t have an advisor said they would like financial advice and know they needed it, but didn’t know who they could trust.

“This trust element started to become a major theme that we saw throughout the study,” said Cleveland. “So who do they turn to? Women—very nurturing by nature—friends and family. So we found that six of ten women turned to their friends and family for advice, now let’s keep that in mind because it’s probably somewhat unlikely that everyone’s friends and family are financial experts.”

A lot of women were also not confident in making financial decisions—82% said they needed help.

Though the market crisis has influenced attitudes, it hasn’t always changed behavior, the results suggest. Only 37% of all women in the survey said they were saving more than they were before the market cataclysms; only 28% of those ages 55-64 were saving more.

The survey also found some confusion among women when it was time to drill down to specific financial products. While the vast majority of respondents understood the whats and wherefores of savings accounts and workplace retirement plans, some 38% of the respondents said they didn’t understand individual stocks and bonds, while 43% didn’t understand mutual funds, and 53% didn’t understand annuities—“some of the basic investment products that women really don’t have a handle on,” Cleveland said, “pointing back to the idea that they could really stand to work with a financial advisor.”

And it might be worse than imagined, it’s important to keep in mind, because the study reflects only women with household income of $50,000 or more; nearly 60% were employed, and three-quarters of them had advanced degrees.

Heidi Hartmann, president of the Institute for Women’s Policy Research in Washington, who also spoke at the press briefing, said, “It is a survey of pretty much the top half of income distribution. The median household income for all families in 2008 was $50,000, and this survey was limited to those who make $50,000 or more. So if we see anything in this survey that’s negative—while we worry that women lack confidence and don’t have all the information they need—imagine what it’s like for women in the bottom half of the distribution. Those women are even more disadvantaged in terms of the information they have and the information they need.”

The survey found that while 95% of women are involved in household financial decisions, and one-fourth are the primary voices in those decisions, 64% say they have more work to do to protect their future financial security. Three-quarters of them expect to rely on Social Security. Hartmann says that it’s because Social Security provides about half of the income for women over 65, whereas it only provides about a third of the income for men of that age. But it’s not going to be all the income, and there will be needs to fill the gap.

Hartmann said that there is still a lot of good economic news for women in the survey because when women work full time they are now just as likely to participate in a pension plan as men are, which demonstrates the years of education that women have gained.

Cleveland added, “The good news behind this recession is that it has forced women to really develop this idea that they need to develop a financial plan.”

Not Just A ‘Mancession’

 
Comments
Please login to write comments.

3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

FAgreen_June2011
Click Here

PW_JAN2012
Click Here

Online Extras

Economists Love ’Em, Clients Hate ’Em
Financial advisor Dan Moisand explores why immediate annuities make sense to economists and reveals a reason why clients don't like these products.
Read more...
 
Buffett Rule Fixes A Non-Existent Problem
This columnist argues in this opinion piece that Warren Buffett's entry into the world of federal tax policy has brought forth nothing but bad ideas based on flawed information and misleading demagoguery. Let’s review the record.
Read more...
 

Market/Economic Commentary

Raise Taxes On Rich To Reward True Job Creators
In this opinion piece, a venture capitalist makes a case for raising taxes on the rich to benefit the true job creators: the middle class.
Read more...

On The Move

Council On Education Appoints 2012 Chair
Carolynn Tomin brings expertise as a financial planning educator to council.
Read more...
 
Curian Capital Appoints New Vice President Of Practice Management Group

Keith Johnson to enhance educational and marketing resources for financial advisors.

Read more...
 

Quick Poll

Would you buy Facebook shares from its IPO?